Pre-order Series 1 -Lila 56cm black wool hat
Forget Me Not
A mourning collection by Margaret O’Connor
The Forget Me Not collection is a heartfelt response to grief, memory, and Irish tradition. Rooted in personal history, the collection began with a single headpiece once worn by Margaret’s Nana, Anna Mullins (Anna O’Connor)—a navy 1940s crushed velvet hat adorned with delicate organza flowers. Worn to Mass, to funerals, and to Ennis for shopping, it was her signature. This personal heirloom became the emotional seed for a modern resurrection of the mourning hat.
In Ireland, wearing hats to funerals was once second nature—black, navy, dark tones, worn with reverence and respect. Forget Me Not reclaims and reimagines that tradition. It speaks to those moments when we’re unprepared but need something meaningful—something to wear that feels ceremonial, comforting, and strong.
These pieces are for honouring the ones we’ve loved and lost. They are made with care—some available to purchase instantly, others made to order in 3–4 weeks. The idea is simple: to have a hat in your wardrobe that can honour both weddings and funerals, the light and the dark. A hat worn at celebration might reappear in grief. A silent witness to both joy and loss.
The collection is also shaped by Margaret’s time in Mexico, where she visited her brother last year. Experiencing the beauty and deep ritual of Día de los Muertos and Mexican mourning traditions, she was struck by the similarities with Irish customs—the same fierce love for the dead, the same need to honour them with care, creativity, and presence. These influences weave into the work, in the shapes, the symbolism, and the soul of each piece.
Photographed in both Shanaglish graveyards in County Galway, the shoot was brought to life by the incredible work of Colm Hogan. Margaret had long admired Colm’s film work, and getting the chance to collaborate with him on this collection was something truly special.
“I’ve been a big fan of Colm’s film work for years, so to have him photograph Forget Me Not felt very close to my heart. He really understood the tone, the mood, and the emotional layers behind the collection. We connect on a similar wavelength when it comes to art and music, and I think that really came through in the work. It felt like home — and that was the feeling I wanted this to have. He captured the bones of it, the feeling of loss, memory, and care. I’m so grateful to him for his sensitivity and his talent.”
This is just the beginning. Forget Me Not is the first in a series that will continue throughout the year—multiple releases exploring grief, memory, love, and ritual through wearable art.
🖤 Available online at www.MargaretOConnor.ie
🖤 In-person at Margaret’s Galway pop-up shop (July 2025)
Creative Credits
Designer: Margaret O’Connor
Photography: Colm Hogan
Model: Aline Beatriz
Makeup Artist: Gráinne Coughlan
Location: Both Shanaglish graveyards, County Galway
Forget Me Not
A mourning collection by Margaret O’Connor
The Forget Me Not collection is a heartfelt response to grief, memory, and Irish tradition. Rooted in personal history, the collection began with a single headpiece once worn by Margaret’s Nana, Anna Mullins (Anna O’Connor)—a navy 1940s crushed velvet hat adorned with delicate organza flowers. Worn to Mass, to funerals, and to Ennis for shopping, it was her signature. This personal heirloom became the emotional seed for a modern resurrection of the mourning hat.
In Ireland, wearing hats to funerals was once second nature—black, navy, dark tones, worn with reverence and respect. Forget Me Not reclaims and reimagines that tradition. It speaks to those moments when we’re unprepared but need something meaningful—something to wear that feels ceremonial, comforting, and strong.
These pieces are for honouring the ones we’ve loved and lost. They are made with care—some available to purchase instantly, others made to order in 3–4 weeks. The idea is simple: to have a hat in your wardrobe that can honour both weddings and funerals, the light and the dark. A hat worn at celebration might reappear in grief. A silent witness to both joy and loss.
The collection is also shaped by Margaret’s time in Mexico, where she visited her brother last year. Experiencing the beauty and deep ritual of Día de los Muertos and Mexican mourning traditions, she was struck by the similarities with Irish customs—the same fierce love for the dead, the same need to honour them with care, creativity, and presence. These influences weave into the work, in the shapes, the symbolism, and the soul of each piece.
Photographed in both Shanaglish graveyards in County Galway, the shoot was brought to life by the incredible work of Colm Hogan. Margaret had long admired Colm’s film work, and getting the chance to collaborate with him on this collection was something truly special.
“I’ve been a big fan of Colm’s film work for years, so to have him photograph Forget Me Not felt very close to my heart. He really understood the tone, the mood, and the emotional layers behind the collection. We connect on a similar wavelength when it comes to art and music, and I think that really came through in the work. It felt like home — and that was the feeling I wanted this to have. He captured the bones of it, the feeling of loss, memory, and care. I’m so grateful to him for his sensitivity and his talent.”
This is just the beginning. Forget Me Not is the first in a series that will continue throughout the year—multiple releases exploring grief, memory, love, and ritual through wearable art.
🖤 Available online at www.MargaretOConnor.ie
🖤 In-person at Margaret’s Galway pop-up shop (July 2025)
Creative Credits
Designer: Margaret O’Connor
Photography: Colm Hogan
Model: Aline Beatriz
Makeup Artist: Gráinne Coughlan
Location: Both Shanaglish graveyards, County Galway
Forget Me Not
A mourning collection by Margaret O’Connor
The Forget Me Not collection is a heartfelt response to grief, memory, and Irish tradition. Rooted in personal history, the collection began with a single headpiece once worn by Margaret’s Nana, Anna Mullins (Anna O’Connor)—a navy 1940s crushed velvet hat adorned with delicate organza flowers. Worn to Mass, to funerals, and to Ennis for shopping, it was her signature. This personal heirloom became the emotional seed for a modern resurrection of the mourning hat.
In Ireland, wearing hats to funerals was once second nature—black, navy, dark tones, worn with reverence and respect. Forget Me Not reclaims and reimagines that tradition. It speaks to those moments when we’re unprepared but need something meaningful—something to wear that feels ceremonial, comforting, and strong.
These pieces are for honouring the ones we’ve loved and lost. They are made with care—some available to purchase instantly, others made to order in 3–4 weeks. The idea is simple: to have a hat in your wardrobe that can honour both weddings and funerals, the light and the dark. A hat worn at celebration might reappear in grief. A silent witness to both joy and loss.
The collection is also shaped by Margaret’s time in Mexico, where she visited her brother last year. Experiencing the beauty and deep ritual of Día de los Muertos and Mexican mourning traditions, she was struck by the similarities with Irish customs—the same fierce love for the dead, the same need to honour them with care, creativity, and presence. These influences weave into the work, in the shapes, the symbolism, and the soul of each piece.
Photographed in both Shanaglish graveyards in County Galway, the shoot was brought to life by the incredible work of Colm Hogan. Margaret had long admired Colm’s film work, and getting the chance to collaborate with him on this collection was something truly special.
“I’ve been a big fan of Colm’s film work for years, so to have him photograph Forget Me Not felt very close to my heart. He really understood the tone, the mood, and the emotional layers behind the collection. We connect on a similar wavelength when it comes to art and music, and I think that really came through in the work. It felt like home — and that was the feeling I wanted this to have. He captured the bones of it, the feeling of loss, memory, and care. I’m so grateful to him for his sensitivity and his talent.”
This is just the beginning. Forget Me Not is the first in a series that will continue throughout the year—multiple releases exploring grief, memory, love, and ritual through wearable art.
🖤 Available online at www.MargaretOConnor.ie
🖤 In-person at Margaret’s Galway pop-up shop (July 2025)
Creative Credits
Designer: Margaret O’Connor
Photography: Colm Hogan
Model: Aline Beatriz
Makeup Artist: Gráinne Coughlan
Location: Both Shanaglish graveyards, County Galway